Peter Reitano, CEO at Abacus

Abacus, the lean, mean, growth-focused, Facebook Ads machine, help both startups and established brands find traction, scale, and build sustainable growth engines by planning, creating, and executing conversion-focused Facebook Ads campaigns that implement data to deliver top line results.

Peter Reitano is a technical marketer and growth hacker. He’s passionate about helping companies accelerate growth. Over the last decade he’s worked directly with some of the world’s largest blue-chip / Fortune 500 brands and award winning agencies in Europe, Australia, Canada and the US.

His previous agency, Spark Marketing, was recently acquired, and he’s now Partner and CEO at Abacus; a VC-backed specialized digital agency based in Toronto, London and LA. Abacus helps brands grow and acquire customers with advanced data-driven performance marketing.

Peter is also an instructor at Bitmaker, where he teaches digital marketing, and co-founder of Bellwether, a not-for-profit which brings together entrepreneurs and leaders in Toronto’s startup, tech, media, and advertising space for collaboration and innovation