Whitney Bell, Marketing Manager, Lyft

Originally from Halifax, Whitney graduated from Queen’s University with a Bachelor of Commerce (Honours) and a Master of Business Administration. She began her career in sales at Kraft before transitioning to Unilever, where she worked for eight years in a variety of Sales and Marketing roles. Her campaigns on the Dove and Axe brands have been featured in Strategy Magazine and the Huffington Post and she successfully turned around the Axe brand after years of decline. Most recently, she joined Lyft as the Marketing Lead where she is working to grow the brand across Canada. Whitney sits on the Board of Directors for Shaping Her Esteem, an organization dedicated to increasing the health and well-being of young women through sport.