Nathan George, Senior Manager, Brand Strategy, BuzzFeed Canada

Delivering breaking news and viral entertainment to hundreds of millions of people around the world, BuzzFeed is also responsible for building such iconic brands as Tasty, Nifty, and Bring Me. Their global, cross-platform network includes O&O sites and mobile apps, Facebook, Snapchat, YouTube, and many other digital platforms.

With over a decade of media strategy and unparalleled knowledge of the branded content space, Nathan George leads BuzzFeed Canada’s Brand Strategy team where he oversees the Canadian business team to increase intuitive brand integration and reach across the company’s social audience.

Working with key clients such as Coca-Cola, Anheuser-Busch, JM Smuckers, American Express, and Royal Bank of Canada, Nathan has been instrumental in creating content distribution strategies for publishers and content partners alike. Before joining BuzzFeed Canada, he served as Vice President at Defy Media in both Canadian and UK markets, as well as Director of Sales at BBC Worldwide.