UPCOMING DATE • TORONTO • ADDRESS
Schedule
Nov 2019 Conference Schedule
ALL
8:00 am - 9:00 am
BREAKFAST AND REGISTRATION
9:00 am - 9:15 am
Setting the Stage
Tips & tricks to maximize your conference experience and a chance to introduce yourself to the room. We Are Entering a new Era of Commerce A Marketer’s Guide to the... Read More
Mark Greenspan, Co-Founder, influenceTHIS
9:15 am - 9:45 am
What it takes to be the most mentioned brand on Instagram
It took Swedish startup Daniel Wellington three years to sell 1 million watches. In 2018 it received the most influencer mentions out of any brand on instagram. Hear how they... Read More
Allissa LaScala, Marketing Manager, Canada, Daniel Wellington
9:45 am - 10:00 am
Turning Creators Into a Scalable Media Channel
Learn how leading brands are using creator media to drive sales, store traffic, and ROAS. Move beyond vanity metrics, such as likes and comments, and find out the best tactics... Read More
Bryan Gold, Co-Founder and CEO, #paid
10:00 am - 10:15 am
Who’s in the Room
This is your chance to better understand the composition of the influencer & social marketing ecosystem in Canada and meet a bunch of interesting people and companies.
Mark Greenspan, Co-Founder, influenceTHIS
10:00 am - 11:50 am
Power Meetings
influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking... Read More
Bethany Hagen, Social Media Coordinator, Home Hardware
Naomi Nachmani, Brand Marketing Manager, Kotn
Shalina Sayani, Director of Digital Marketing & Technology, CPA Ontario
Kim McClennan, Social Media Manager, Home Hardware
Stephanie Veiga, Social Media Manager, Knix
Lauren Wong, CMO Get Nourish3d; Former VP Marketing, HelloFresh and Chefs Plate Canada
Philippe Gryc, Senior Director Global Product and Marketing, Carlson Wagonlit Travel
Tracie Napoli, Director Fund Development and MARCOM, Osteoporosis Canada
10:15 am - 10:45 am
NETWORKING BREAK
Trends to Watch in 2020 and Beyond
As we close out another decade and move into 2020 what will be the key trends to keep our eyes on ? How will they unfold and how as marketers... Read More
Shannon Thorndyke, VP at EhmCo and Partner at Town
Joe Strolz, President and Managing Partner, Curate Mobile Ltd
Debbie Carkner, Digital Transformation & Experience Lead, Accenture Canada
AI-powered chatbots: A new breed of digital influencers
Discover how MAKE UP FOR EVER (LVMH) is using conversational commerce to boost engagement and sales.
Lindsey Haywood, Director of PR & Communication, MAKE UP FOR EVER Canada
Étienne Mérineau, Co-founder, Chief Marketing Officer, Heyday.ai
11:45 am - 1:00 pm
Networking Lunch
Driving App Installs and Re-Engagement
Outdated marketing tools are poorly equipped to make sense of consumer lifecycle and the path-to-install as they lack scale, transparency, and anti-fraud controls. Join Kurt Gooden, Head of Growth at Ritual.co &... Read More
Darby Sieben, Ampli & RBC Ventures
Joe Strolz, President and Managing Partner, Curate Mobile Ltd
Kurt Gooden, Head of Growth, Ritual.co
1:00 pm - 1:35 pm
Fostering Brand Love Through Brand Ambassador Programs
Influencer and social marketing present a powerful opportunity to engage your existing customers and create a community around your brand. Find out how the top brands are building & executing... Read More
Lauren Dineen-Duarte, Director Public Affairs & Communications, American Express
Fergie Cancade, Director, Global Athletes & Ambassadors, lululemon
Michelle Adams, Director of Brand Marketing, Knixwear
Tracy Jones, Managing Director, Alternator: Omnicom Media Group
Sarah Feldman, Director, Marketing & Strategic Communications, Endy Sleep
1:00 pm - 5:00 pm
Power Meetings
influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking... Read More
Claire Dean, Campaign Content Manager, Stills & Juices, The Coca Cola Company
Dorcas Siwoku, Brand Marketing Manager, Hudson’s Bay Company
Brodie Mazurek, Digital Marketing Lead, Inkbox Tattoos
Matt Rice, Former Head of Marketing, Foodora
Connie Chan, Manager, Marketing & Social Strategy, Warner Music Canada
Victoria Kolarov, Manager, Digital Marketing, Rakuten Kobo Inc.
Rachel Goldrick, Senior Corporate Communications Manager, Sunwing Travel Group
Brooke Morrison, Marketing Manager, Nestlé Canada
Experiential Activations that Convert
When done right, live events not only bring your brand to life, but can also generate content and buzz that not only travels far but also converts. Find out how... Read More
Jeremy Cammy, Executive Producer, Vice President, Events & Music, Indigo
Aila Morin, Former Director of Marketing, Mejuri
Timothy Lytle, Community Marketing Manager, Arc’teryx Equipment
Tracie Napoli, Director Fund Development and MARCOM, Osteoporosis Canada
Customer Acquisition through Sampling & Gifting
Marrying your product sampling & gifting efforts with your influencer and social strategy is a powerful way to create measurable business results. Find out the best practices in creating gifting... Read More
Vita Kwan, Account Manager, Sampler
Tammy Smitham, Vice President, Communications, Spin Master
Lauren Wong, CMO Get Nourish3d; Former VP Marketing, HelloFresh and Chefs Plate Canada
Brooke Morrison, Marketing Manager, Nestlé Canada
The Billion Dollar E-commerce Opportunity
Clearbanc is a new type of fund that invests $10,000 to $10 million to support the digital marketing initiatives and inventory of e-commerce and other online businesses. Better understand the... Read More
Erin Bury, CEO and Co-Founder, Willful
Andrew D’Souza, Co-Founder & CEO, Clearbanc
3:20 pm - 4:00 pm
Networking Break
4:00 pm - 5:00 pm
influenceTHIS Awards
Recognizing the best in influencer marketing Best in Brand Ambassador Programs (click for more info) Best in Branded Content – Video (click for more info) Best in Branded Content –... Read More
Megan MacKay, Youtuber, Comedian and Celebrity Necromancer
5:00 pm - 7:00 pm
