Darby Sieben, Ampli & RBC Ventures

Digital media & technology professional with over 20-years of experiences with a focus on digital marketing (SMB and National), product development and transformation management

Considered an impact leader who was critical in helping transform one of Canada’s largest media companies (Yellow Pages Group) from a traditional print to a digital powerhouse by focusing on product innovation, strategic business development deals that elevated YP’s digital presence across Canada and its global status. Currently focused on the next generation of technologies and business models as we complete the next phase of transformation for YP Canada.

Lead the business side of strategic M&A activity for Yellow Pages over the past decade. Working with C-Level executives to formulate strategy with a clear action plans and measurable KPI’s in the areas of user experience, user growth, digital revenue growth and margin growth.