Creating Global Digital Partnerships

Creating Global Digital Partnerships

Based in NYC, Edlynne Laryea develops global digital partnerships for Johnson & Johnson consumer product groups. This includes brands such as Motrin, Tylenol, Band-Aid, Listerine, Aveeno, Neutrogena and more. Through a telling interview find out:

• How brand marketers put together global influencer marketing strategies
• The process brand marketers go through in vetting and boarding digital vendors who specialize in influencer marketing and social content.
• Where influencer marketing and social content fit into the marketing mix for US based fortune 100 companies

Download the conference notes here.