Road Mapping Your Brand’s Story in a Complex Multi-Channel Universe
Influencer marketing isn’t just about finding the right celebrities to align with your brand, it’s about engaging customer segments through storytelling & creative initiatives that leverage digital platforms and deepen brand relationships. Join Ashley Riske, Director of Integrated Marketing at Kin Community, and Lynn Chambers,Senior Director, Branded Entertainment and Experience, Client Marketing at Corus Entertainment, as they explain how to achieve success in your influencer marketing campaign.
Kin Community is a digital media company and entertainment company that inspires women around the world by sharing new skills, new perspectives and new stuff. Kin Studios produces world-class original and branded video content in lifestyle categories that include food, home and DIY. Kin Community is a network of more than 130 of the world’s best lifestyle content creators across social platforms.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada.