Influencing brand Canada at home and abroad
Destination Canada wanted to get Canadian millennials travelling in Canada. To accomplish this, Bell Media & Much Digital Studios put together a groundbreaking influencer program involving 50+ influencers, a bilingual 18 part webseries, a website with daily content, and national television and radio spots. In the market now for almost a year, hear from Catherine Halliday, Group Manager and Brand Partnerships at Bell Media, on what they’ve learned and how the program has evolved.
Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. They create content and build brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.