Your Brain on Influencer
In order to better understand what drives consumer decision making, emotion, underlying belief and unconscious attitude must be more deeply explored. Brainsights, a Toronto-based, global company, does just that. Their mission is to provide unrivalled insight into the brain on content. They adopt a holistic approach to measurement – deploying methods encompassing traditional self-report (survey, etc), combined with behavioural testing (implicit associations) and neural measurement.
What does your brain look like when connecting with someone online that has influence with you ? Can you use this information to pick the right influencers to align with your products ? These questions and more will be answered by Kevin Keane, Co-founder and Ceo of Brainsights, during his talk “Your Brain on Influencer”.