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Your Brain on Influencer

17 May 2017
3:00 pm-3:30 pm
Studio 3

Your Brain on Influencer

In order to better understand what drives consumer decision making, emotion, underlying belief and unconscious attitude must be more deeply explored. Brainsights, a Toronto-based, global company, does just that. Their mission is to provide unrivalled insight into the brain on content. They adopt a holistic approach to measurement – deploying methods encompassing traditional self-report (survey, etc), combined with behavioural testing (implicit associations) and neural measurement. 

What does your brain look like when connecting with someone online that has influence with you ?  Can you use this information to pick the right influencers to align with your products ? These questions and more will be answered by Kevin Keane, Co-founder and Ceo of Brainsights, during his talk “Your Brain on Influencer”.