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Ashley Riske, Director, Integrated Marketing, Canada at Kin Community

Ashley Riske, Director, Integrated Marketing, Canada at Kin Community

Biography

Kin Community is a digital media company and entertainment company that inspires women around the world by sharing new skills, new perspectives and new stuff. Kin Studios produces world-class original and branded video content in lifestyle categories that include food, home and DIY. Kin Community is a network of more than 130 of the world’s best lifestyle content creators across social platforms.

Ashley Riske is the Director of Integrated Marketing for Kin Community Canada and leads the company’s sales and client-marketing operations. She helped lead the launch of Kin in Canada in 2014 and she and her team have worked with dozens of Fortune 500 companies. Working with these brands the team develops plans that leverage the voices of Kin Community’s influential creators, the power of content storytelling, and strategic media amplification to drive success for brands.

Ashley also works closely with Corus Entertainment – Kin Community’s media partner in Canada – to ideate and implement highly successful multi-platform brand solutions spanning both digital and broadcast. In the past two years, Kin Community and Corus have co-executed over 50 successful campaigns, receiving a MIA nomination for McCain in 2015, and winning the DigiAward for Best Multi-Platform Strategy for Motrin in 2016. Media In Canada also named Motrin one of the top 10 best-branded content strategies of 2016.

Prior to Kin Community Ashley held positions at Corus Entertainment, first in TV media sales for W Network, and then as a project manager leading the creation and execution of broadcast and digital client campaigns.

Ashley received her HBA from the Richard Ivey School of Business.

 

All session by Ashley Riske, Director, Integrated Marketing, Canada at Kin Community