menu
X

Catherine Halliday, Group Manager, Brand Partnerships at Bell Media

Catherine Halliday, Group Manager, Brand Partnerships at Bell Media

Biography

Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. They create content and build brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

Cat Halliday brings more than a decade of experience in youth marketing. She is currently the Group Manager of Brand Partnerships at Bell Media where she provides business building solutions through media creativity for Bell Media’s premium portfolio of music and youth channels  (MUCH, MTV, Comedy, E! and VEVO).

Cat strives to continuously adapt and evolve brand campaigns to appeal to the latest industry trends and audience expectations. Most recently, with the launch of MUCH Digital Studios, she has been focusing on influencer marketing to ideate and implement highly successful and measureable content strategies for clients.

All session by Catherine Halliday, Group Manager, Brand Partnerships at Bell Media