Kaaren Whitney-Vernon, Founder and CEO of shift2

Founder and CEO of shift2, a branded entertainment agency servicing Fortune 100 clients, Kaaren Whitney-Vernon is recognized for her visionary approach to reaching millennials and youth. With a focus on collaboration between agencies and brands, shift2 seeks to create engaged audiences and drive profitable brand experiences. Kaaren has been quoted in BNN, Adweek, The Wall Street Journal, Globe and Mail, on CBC and also sits on several North American marketing advisory boards and judging panels. She is part of the movement to bring a universally accepted measurement for branded content.