Luke Southern, Group Strategy Director (L’Équipe L’Oréal), MEC Canada

Luke Southern is a 360° communications strategist with experience straddling public relations, content production, creative development, and media planning. (He also briefly worked as a bartender in a dive bar, but that’s a story for a different conference.) From PR to media, Luke has been working with influencers online and off for more than 10 years, witnessing firsthand how technological and cultural shifts have shaped the evolution of this community. He’s very excited to see what comes next!

Luke is currently the Group Strategy Director at MEC, leading the media planning team responsible for the luxury and active cosmetics divisions of L’Oréal Canada.