Tracy Jones, Managing Director, Alternator: Omnicom Media Group

Tracy Jones joined Omnicom Media Group Canada in 2015 and founded Alternator, a creatively-led content practice, designed to get brands interacting with their customers in more places, better, by directly integrating creative strategy, design and production into big media ideas. The new division has been formed to offer clients new and inventive creative content solutions, tied directly to emerging technologies and media platforms, leveraging Omnicom Media Groups unmatched power in the marketplace.

Prior to forming Alternator, Tracy garnered a stellar reputation as a client-first, award-winning writer, Executive Creative Director and Strategist, working with myriad tier-one North American and Global brands across every vertical, at traditional, pure-play digital and PR agencies including Young & Rubicam, Organic, Veritas, and Maclaren McCann.