Jocelyn Mercer, How to Cake It

One of the fastest growing digital brands in the food space, ‘How To Cake It’ is the result of the collaboration between master cake artist Yolanda Gampp and content creators and strategists Connie Contardi and Jocelyn Mercer. Named as one of the Top Food Influencers by Forbes in 2017, the Webby Award winning How To Cake It is a YouTube channel and lifestyle brand that in just 3 years has accumulated a community of almost 7 million people across all platforms.  How To Cake It has collaborated with brands like Disney, Google, Walmart, Cadbury, Baskin Robbins, Wilton and Mattel to name a few, and took home the Social Innovator Award at the Canadian Screen Awards last year.  They released the first ever How To Cake It Cakebook in the fall, which is available at major retailers in the US and Canada.