This category recognizes the influencer marketing campaigns that involve the creation of original photographic content through a collaboration between a brand a creator.

Jamieson Vitamins (WINNER)

CLIENT: JAMIESON VITAMINS

AGENCY: THE INFLUENCE AGENCY

ABOUT THE ENTRY

The Jamieson Vitamins Influencer campaign is a national campaign that aims to empower Canadians to #OwnYourHealth and educate individuals about the benefits of taking daily vitamins and supplements. The Influence Agency has partnered with over 50 Canadian Influencers in the category of Moms, Health and Wellness, and Lifestyle, and successfully communicated to millions of Canadians the importance of taking care of their health and promoting self-care.

The Jamieson Vitamins campaign is one of the largest national health and wellness campaigns that has reached millions of Canadians. Over 50 Mom, Health and Wellness and Lifestyle Influencers have created over 500 branded pieces of content including 150 social posts, 300 Instagram stories, 30 blog posts, and 15 videos. The beautifully branded content has been used for advertising collateral to drive people to the Jamieson Vitamins Website and the educational blogs, and the content is also reused on the Jamieson Canada Instagram page. Further, the content produced from this campaign has inspired Canadians to #OwnYourHealth and sparked positive and educational conversations about Jamieson Vitamins and personal health.

Influencers take you in the Portuguese vineyards ????

CLIENT: VINHO VERDE

AGENCY: CLARK INFLUENCE

ABOUT THE ENTRY

As epicureans, Clark Influence asked +13 influencers in Ontario and Québec to create original content with the Vinho Verde Portuguese wines (cinemagraph, galeries, Instagram photos and stories, blog articles). Whether it’s with a picnic, appetizer, BBQ or a dinner, Vinho Verde is always here to create the perfect pairing with some delicious food.

With more than 78 creative contents, influencers inspired their audience to reproduce these kinds of moments at home and encourage them to taste and consume the wines of the Vinho Verde region.

As specialists of contents, Clark Influence made sure that the influencers would create impactful content to hold the audience’s attention about the Vinho Verde brand. (Cinemagraph, Blog Posts, Creative photos and stories)

John Varvatos x @reza_jax

CLIENT: JOHN VARVATOS

AGENCY: SHINE INFLUENCERS, VERITAS COMMUNICATIONS

ABOUT THE ENTRY

The primary goal of this program was to partner with Reza Mousavi of @reza_jax to showcase the extension of the collaboration between John Varvatos and Nick Jonas, with the new limited-edition cologne, JV x NJ Red.

The brand allowed Reza the freedom to flex his creative muscles, and think outside of the box. Throughout the campaign, he created images that stood out both in the space and on his own account, always leading back to the bold and intoxicating scent of the new cologne.